Updated: August 4, 2026

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Status: ceased operations

Effective date: June 24, 2024.

Verified via: the company’s own closing notice on goldalliance.com, plus the Better Business Bureau profile now flagged “Out-of-Business known or suspected” with BBB rating Not Rated.

What this page is: a documentary record built from primary public sources. It replaces the prior editorial review. Every claim below links to the primary document.

What Gold Alliance was

Gold Alliance was a Nevada precious metals dealer headquartered at 50 W Liberty St, Suite 420, Reno, NV 89501. The firm sold gold, silver, platinum, and palladium coins and bars, and it marketed self-directed precious metals IRAs to retail retirement savers.

According to the Better Business Bureau file, the business was started and incorporated on May 30, 2002. The BBB profile lists three legal identities used by the operation: Gold Alliance Capital, Inc.; Gold Alliance, Inc.; and Gold Alliance Holdings, Inc.

Gold Alliance’s business model followed the standard US gold IRA pattern. The dealer sold metals to the retirement saver. A separate self-directed IRA custodian held the account, and a third-party depository (frequently the Delaware Depository) stored the physical metal.

What happened

On or before June 24, 2024, Gold Alliance published a “Note to our clients” on the goldalliance.com homepage. The notice states, verbatim: “Unfortunately, due to circumstances beyond our control, we are closing our business effective June 24, 2024.”

The same notice indicates a wind-down helpline at (888) 734-7453 for existing clients and mentions “referrals to our trusted partners” for future metals purchases and sales. As of the last check for this page, the closure notice remained live on goldalliance.com.

The Better Business Bureau file was updated to reflect the closure. The public BBB profile now carries the alert “Out-of-Business known or suspected.” The BBB rating is displayed as Not Rated, with the explicit stated reason: “This business has no rating because it is out of business.”

OPRS did not locate any US Securities and Exchange Commission filings in the EDGAR system for Gold Alliance (Reno). That is consistent with the company’s status as a private, non-issuing metals dealer, not a public issuer.

OPRS did not locate a publicly listed federal bankruptcy petition tied to the Gold Alliance corporate identities as of the review date. The closure, as stated by the company itself, was a voluntary wind-down.

What former Gold Alliance customers can do

Former Gold Alliance customers fall into two broad groups. The recovery path depends on which group applies.

If you hold metals in a gold IRA

Your physical metal is held by the depository (often the Delaware Depository) in the name of your self-directed IRA custodian, not in the name of Gold Alliance. The dealer’s closure does not, on its own, put your holdings at risk.

Contact your IRA custodian first. Ask for a current statement, confirm the depository account number, and confirm the metals inventory. The custodian can also transfer the account to a new dealer or arrange for in-kind distribution under the rules of IRS Publication 590-B.

If you paid Gold Alliance and did not receive metals or a refund

Document the transaction. Gather your invoice, wire receipt, IRA account paperwork, and any email confirmations. Contact the wind-down helpline the closure notice published, (888) 734-7453, and request in writing.

File a complaint with the Better Business Bureau even though the profile is closed. The BBB Additional Info line states: “Consumers may file complaints at any time.” Filing preserves the paper trail regardless of the entity’s status.

File a consumer complaint with the Nevada Office of the Attorney General, Bureau of Consumer Protection. Nevada is Gold Alliance’s state of incorporation and last known headquarters, which gives Nevada authorities jurisdictional standing over the wind-down.

Report suspected fraud to the Federal Trade Commission at reportfraud.ftc.gov. If your transaction involved a solicitation or advertising claim you believe was misleading, the Commodity Futures Trading Commission maintains a precious metals fraud advisory library that may be relevant context.

Statute of limitations awareness

Civil claim windows are state-specific. Nevada law generally allows four years for breach of a written contract and three years for common law fraud, counted from the date of discovery. State windows differ, and tolling rules can shift them. Consult a qualified attorney in your state before assuming a claim is time-barred.

Frequently asked questions

Is Gold Alliance still in business?

No. Gold Alliance stated on its own homepage that it closed effective June 24, 2024. The BBB profile confirms the firm is out of business and displays a “Not Rated” designation for the same reason.

Was Gold Alliance the subject of a regulator enforcement action?

OPRS did not identify any federal enforcement action or SEC filing tied to the Gold Alliance corporate identities as of the review date. The public closure, per the company’s own notice, was a voluntary wind-down. This finding is based on the public sources cited on this page.

What happens to my gold IRA if Gold Alliance closed?

Your IRA is held by your self-directed IRA custodian, and your metals are stored at a depository, both separate entities from the dealer. Contact the custodian for a statement and to arrange a transfer to another dealer or an in-kind distribution under IRS Publication 590-B.

Can I still file a BBB complaint against Gold Alliance?

Yes. The BBB Additional Info line on the Gold Alliance profile explicitly states that consumers may file complaints at any time. Filing preserves your record even though the business shows as out of operation.

Which dealers should I consider instead of Gold Alliance?

OPRS reviews 27+ gold IRA dealers. Only three make the current shortlist. See the OPRS money landing at gold IRA dealers to avoid for the current 2026 pass list and the reasoning behind it.

Gold Alliance Review (2026): Company Status and Public Record